Kensink Labs
MARKETPLACE · B2B2CShomadhan (BD · acquired)· BD

Shomadhan.
South Asia's Angie's List, built and exited.

Acquired.

Acquired
Strategic exit
TWO-SIDED SERVICES MARKETPLACEMARKETPLACE · B2B2C

Shomadhan: South Asia's Angie's List, built and exited. Acquired.

A pioneering hyper-local two-sided marketplace connecting service providers with consumers across South Asia. From architecture to launch to acquisition, Kensink owned the full lifecycle as CTO and lead architect.

Acquired
Strategic exit
Thousands
Service providers onboarded
Mobile-first
Consumer + provider apps day-1
Multi-payment
Mobile money + Cash
01 · THE PROBLEM

Where they were stuck.

South Asia had no Angie's List. Consumers had no trusted way to find verified service providers; providers had no way to build a reputation outside their physical neighborhood. The market needed a marketplace with strong verification, mobile-first UX (smartphone penetration was the lever), and economics that worked at micro-transaction scale.

02 · OUR APPROACH

How we built it.

  • 01Two-sided marketplace architecture: provider supply + consumer demand modeled separately, matching engine in the middle
  • 02Mobile-first launch: consumer app + provider app launched the same week, on platforms users actually had (Android first)
  • 03Verification flow that worked offline: physical visits + NID checks + customer ratings, all surfaced as badges on provider profiles
  • 04Payment processing tuned to micro-transactions: local mobile money providers and cash all supported, each with different settlement economics modeled into the platform fee
  • 05Operational scale: dispatcher console for the central team to manage edge cases at human speed. This is what acquirers actually buy
“Building a marketplace is mostly about edge cases at scale. The platform Kensink built handled the long tail without operational headcount. That's what made the company acquirable.”
Founder
Shomadhan
[TECH STACK]
  • Node.js
  • MongoDB
  • React Native
  • AWS
  • Mobile money APIs
[ENGAGEMENT]
DurationMulti-year (acquired 2018)
ClientShomadhan (BD · acquired)
ShapeTWO-SIDED SERVICES MARKETPLACE
HandoffFull ownership · 90-day warranty
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